Year
2026
Services
TECH, E-COMMERCE, ELECTRONICS
Link
N/A
Direction
MachineWura is a consumer electronics brand operating on a demand-sourcing model, products are sourced from suppliers only after a confirmed, paid order is received. The biggest barrier to growth was trust: Ghanaian consumers are deeply skeptical of electronics brands online because of the prevalence of counterfeit and substandard products. We positioned the brand around consumer protection.
Outcome
By building a complete, tracked system from ad impression to final sale, we were able to deliver these precise, revenue-focused results for MachineWura.
200%
Sales Growth
Zero
Inventory Risk
Q1
Time to Results